Rejuvenating and Regenerative Conditioner

Key Ingredients
Sodium PCA - a popular hydrating ingredient, this sodium salt synergizes with our other ingredients to help promote scalp health and strong, healthy hair. Sodium PCA (monosodium salt DL-proline) is the sodium salt of a naturally occurring chemical compound called pyrrolidone carboxylic acid. PCA is a derivative of proline, one of the amino acids found in plant and animal tissue. Amino acids are essential "building blocks" that make up proteins. The amino acid proline supports essential functions in the human body, including regulating metabolism, managing the immune response, and wound-healing. While sodium PCA may sound unnatural, it is endogenic, which means it occurs naturally in animals and plants. It is readily absorbed by the skin when used in skincare products and other topical lotions. In human beings, sodium PCA forms part of the skin's Natural Moisturizing Factor. The NMF is a group of substances produced in human skin that maintain a healthy epidermis. Together, they keep skin supple, healthy and well-hydrated.
No single ingredient can be a magic bullet to improve hair quality and boost growth. Sodium PCA, however, does have a myriad of beneficial actions when used alongside other active ingredients as part of the proprietary blends in ANA-ELI. These benefits include the following: Longer, Thicker Hair - This humectant can help to improve the condition of new and existing hair. Drawing water into the hair shaft's surface can increase strength and elasticity, thus minimizing hair breakage. Over time, this creates the illusion that hair grows faster because hair becomes longer and thicker sooner when breakage is prevented; Silky, Shiny Hair - Products containing sodium PCA can help to combat dull, lifeless or frizzy hair. When hair becomes dry, it's more susceptible to frizz and flyaways caused by static electricity. Sodium PCA promotes superior hydration and, in turn, silky, shiny hair by holding water beneath the surface of the hair shaft; Controls Hair Fall - Sodium PCA does not directly combat hair loss, but it help minimize hair loss in cases caused by poor scalp health. People who use serums and other hair and scalp care products containing sodium PCA may notice what appears to be an improvement in hair loss due to sodium PCA's scalp-conditioning effect. This is because keeping the scalp healthy and hydrated can help to moderate hair fall so that it is less noticeable; Helps Chemically Damaged Hair - Hair damaged due to chemical treatment is often dry, porous and brittle. Products containing sodium PCA can help to heal chemically damaged hair by restoring moisture and forming a protective barrier on the hair shaft. This protective action can also work to prevent chemical damage from occurring in the first place; Treating Inflammatory Scalp Conditions - PCA works alongside other ingredients to protect and maintain the average balance of protective bacteria on the skin's surface. When harsh chemicals and other environmental factors throw this microflora out of balance, skin can become prone to irritation and inflammatory breakouts. Though there is no clinical evidence to prove sodium PCA combats scalp psoriasis, this anti-inflammatory action could prove helpful in the management of psoriasis symptoms. Its deep moisturizing power can help soften psoriasis plaques and minimize irritation during breakouts; Treating Eczema and Flaky Scalp - Studies consistently show sodium PCA can treat eczema and other dry, irritated skin conditions. One study found sodium PCA works in conjunction with other anti-inflammatory humectants to improve irritation, texture and dryness with regular application over two weeks. Researchers also observed an impressive 44% increase in skin hydration over the same timeframe. People who struggle with limited hair growth or poor hair condition due to scalp eczema or another dry skin condition may benefit from using a product containing sodium PCA as part of their regular hair care routine; Hair and Scalp Protection - Sodium PCA can protect and restore the skin barrier. Regular use doesn't just repair hair and scalp damage but can help prevent future damage by maintaining healthy moisture levels and bacterial balance. Products containing sodium PCA can avoid or limit the damage caused by UV rays, pollution, heat, allergens and chemicals.
Coffee - Coffee has several benefits for hair, including: Stimulating hair growth; Preventing hair loss, Promoting healthy and shiny hair; Darkening hair color naturally. Coffee stains hair with its dark color, making it a good option for dyeing gray hair or darkening hair color; Smoothing hair shaft, relieving frizziness, and making hair softer and easier to detangle. This is because coffee contains flavonoids, which are antioxidants that promote hair regeneration.
Vitamin B5 (Panthenol) - Panthenol is a provitamin that converts into B5 when it is absorbed into your hair, skin, and scalp. Some of the benefits of panthenol for hair are: It helps to make your hair stronger, shinier, and softer; It locks moisture inside your hair and attracts moisture from the environment; It forms a smooth film over hair cuticles that enhances light reflection; It helps protect your hair from damage, frizz, split ends, and breakage; It promotes hair growth.
Hydrolyzed Rice Protein - with the aim of bringing the latest haircare technology to nurture your hair and scalp to optimum health, Rice protein is one of our key ingredients because it contains many vitamins, minerals, antioxidants, and amino acids (these are the building blocks of protein). It’s a natural alternative to traditional volumizing agents, which helps improve hair manageability, shine and volume. It’s also an effective treatment thanks to its strengthening, detangling, shine-enhancing and smoothing properties. It is also credited for moisturizing and improving general condition. Overall an ultimate hair hero!
Green Tea. - Antioxidant and anti-inflammatory. Has been known to treat acne, androgenetic alopecia, atopic dermatitis, candidiasis, genital warts, keloids and rosacea. Green Tea Extract is intended to act as a powerful antioxidant to protect the skin from environmental free radical damage, while also protecting the skin from UV radiation. Green Tea Extract minimizes the appearance of skin damage by helping to tone the epidermis and improve elasticity to decrease the appearance of sagging skin and fine lines.
Turmeric Root - Treat acne, Atopic Dermatitis, Scalp Conditions, Under-Eye Circles, Scabies, Psoriasis. Turmeric helps keep the skin soft and smooth, makes the skin glow, produces a fairer complexion and removes blemishes such as spots as well as reduces pigmentation.
Sandalwood - An antioxidant to help maintain the buoyancy & structure of cells, to reduce dryness & replenish the moisture in rhe scalp, Anti-inflammatory, antimicrobial, antiproliferative, or inhibits undesirable cell growth. Sandalwood helps with scarring, inflammation, eczema, psoriasis, wound healing, seborrheic dermatitis and dry itchy scalp.
Rosemary - Calming, purifies the scalp, protects, has antioxidant properties, helps firm and tighten, has cleansing properties, has a gentle effect on the skin. If you have skin that is sensitive, combines well with other ingredients, helps hydrate the scalp, and is suitable for all scalp types. Has excellent toning and binding effects on loose, sagging skin, while at the same time increasing blood flow with its rubefacient action, which in turn promotes proper skin function. It helps to relieve skin congestion and the diuretic attributes helps to reduce swelling. Since blood circulation is improved with this ingredient, nutrients are carried more effectively to the cells and waste materials from the cells are effectively removed, resulting in a healthier scalp. Manages Eczema by improving hydration, reducing itchiness, and exfoliates the dry and damaged scalp to improve texture & radiance.